DVD

Public Performance License for a Public Screening

$500 (US) / $650 (Canada)

For a one time public screening at a school, university or private event. Email us at dvd@americathebeautifuldoc.com to schedule your screening date and receive a public performance license.

Synopsis of the Film

The United States of America is known for being one of the wealthiest nations on the planet with the most opportunities for its citizens. In 2004 alone, Americans spent $12.4 billion (yes, billion!) on cosmetic surgery. With such an abundance of wealth, why are Americans so discontent?

Too much television and easy access to plastic surgery are conventional answers, but they do not fully explain this national psychosis. These same images are found all over Europe and Canada, yet their citizens do not have this same obsession.

In almost 40,000 media messages a year, youthful Americas are being told that, unless you look like supermodels and rock stars, you’re not good enough for anyone to love. This is a message that too many people are buying.

Filmmaker Darryl Roberts goes on a two year journey to examine America’s new obsession; physical perfection.

Looking at models on glossy pages of supermarket magazines, Americans have found themselves wishing they looked more like ‘that’. The hope of achieving these ‘ideals’ has consumers purchasing cosmetics, toiletries, fashion and plastic surgeries at increasingly dramatic rates. Has the ‘American Dream’ changed so much that it can only be achieved once we can perfectly emulate the super thin and sexy images of Britney Spears or other pop icons?

In America the Beautiful we see how these increasingly unattainable images contribute greatly to the rise in low self-esteem, body dismorphia, and eating disorders for young women and girls who also happen to be the beauty industry’s largest consumers. Who actually benefits from this high-priced journey towards this ideal? Is corporate America’s bottom line so important that it justifies a nation’s psychosis? What are the true costs of our obsession with youth, beauty, and a slender physique?